Lauren Goode
If you logged on to X or Bluesky this past week, you were likely swept up in the onslaught of posts about Trump’s reciprocal tariffs and the plunging stock market. And, if you follow the tech industry as closely as I do, you probably also noticed who wasn’t posting about the tariffs: many of the same tech founders and CEOs who flanked Trump on Inauguration Day in January. Jeff Bezos, Tim Cook, Sundar Pichai, and Mark Zuckerberg have kept mum on the topic of tariffs (although both Pichai and Zuckerberg have continued posting about AI). Meanwhile, Elon Musk—well, we’ll get to that.
The silence was deafening, considering that the “magnificent seven” collectively lost trillions of dollars in market value following Trump’s tariff announcement last week. But there’s a cold logic behind these tech leaders holding their tongues in public—particularly for those who sell hardware. The US has become a highly volatile nation where the whims of the president must be taken into consideration before using any political chip or making a public statement, especially in an environment where that statement could be irrelevant an hour later.
“The sand doesn’t stop shifting long enough to make a cogent statement,” one top communications executive, who has worked closely with two Big Tech CEOs, tells me.
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