Gourab Das
What's your usual view when you get on a metro, bus, or even see family members at a dining table in a restaurant? You’ll likely find most of them with their heads down, engrossed in their smartphones. While critics blame the government for recent economic slowdowns, and India's growth is set to hit a four-year low due to weaker consumer spending, smartphone users show no signs of slowing down, helping social media influencers and businesses make more money.
In a country witnessing rapid Internet adoption, with smartphones available on offers almost every day and e-commerce companies rolling out new sale seasons every month, new data shows that Indians have spent over a trillion hours glued to their smartphones—while social media and OTT platforms cash in. India is a goldmine for driving Internet data sales, as citizens of the world's most populous country stay hooked to their screens, from watching viral videos and Oscar winners to booking international trips.
Indians spend 1.1 lakh crores staring at smartphonesIndians collectively spent 1.1 lakh crore hours staring at their smartphones in 2024, according to management consultant EY, as cheap internet makes platforms from Instagram to Netflix more accessible to the world’s most populous nation.
On average, they spent five hours daily on the mobile screen, nearly 70% of it devoted to social media platforms, gaming, and videos, EY said in its annual entertainment report published Thursday.
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