9 March 2025

The Great Balochistan Propaganda War

Dilshad Baluch

Pakistan’s southwestern province of Balochistan, the largest and most resource-rich part of the country, remains under military control, facing human rights abuses and a media blackout. Despite its strategic importance, Balochistan’s local population is marginalized, fueling anger over enforced disappearances, extrajudicial killings, economic exploitation, and what many describe as a “Baloch genocide.”

The Baloch Yakjehti Committee (BYC), a women-led grassroots movement, fights for Baloch rights, while demanding accountability for state abuses. Due to its growing influence, Islamabad is trying to discredit the BYC through a digital disinformation campaign, targeting its leadership and efforts. Yet, the BYC continues to draw global attention to the plight of the Baloch people.

The Big Lie: Associating the BYC With Militancy

The BYC evolved directly in response to a series of atrocities targeting Balochs. In 2020, state-backed death squads killed Malik Naz Baloch and injured her young daughter, Bramsh, in Kech, Balochistan. This led to the formation of the Bramsh Yakjehti Committee, which later evolved into the Baloch Yakjehti Committee after the assassination of Banuk Karima Baloch in Canada, and the shooting of Hayat Baloch by Frontier Corps soldiers.

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