18 February 2025

What is living intelligence, the new frontier in AI?

Theara Coleman

Artificial intelligence has been at the center of the tech world, but it's not the only technology businesses need to prepare for. In the future, AI will combine with other advancing technologies to create a new wave of personalized AI capable of anticipating users' actions and evolving independently, said Amy Webb, a futurist and professor at the NYU Stern School of Business, at the Harvard Business Review. This phenomenon, called living intelligence, could be the next big thing.

What is living intelligence?

Artificial intelligence is "just one of three groundbreaking technologies shifting the business landscape," said Webb. The other two — advanced sensors and biotechnology — are "less visible, though no less important," and have been "quietly advancing." In the future, the convergence of these three technologies will "underpin a new reality that will shape the future decisions of every leader across industries." This new living intelligence encompasses "systems that can sense, learn, adapt and evolve," made possible through the mix of all three technologies.

The formation of living intelligence could "drive a supercycle of exponential growth and disruption across multiple industries," said Inc. "Some companies are going to miss this," said Webb. Laser focus on AI will lead them to "find out that they are disrupted again earlier than they thought they would [be]."

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