Lim Teck Ghee
China has overtaken the UK to secure 2nd place globally, advancing one position from the previous year … in the Global Soft Power Index 2025.
The latest report of the Global Soft Power Index for 2025 by influential brand valuation consultancy, Brand Finance, highlights the remarkable progress of China in its index ranking the extent of power and influence in world politics and international relations wielded by countries of the world. It now sits at second place behind the US which, although ranking first, has seen its soft power standing undermined by global concerns of its political stability, reputation and governance.
The Global Soft Power Index report is based primarily on key indicators in economics and business. It also measures attributes related to culture and heritage, media and communication, education and science and sustainability. These together are increasingly seen as the other more influential and effective side of the power coin as compared with the flip side of hard power associated with military power and intervention, coercive diplomacy and economic sanction.
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