Zeyi Yang
As TikTok anxiously awaits a Supreme Court decision that could determine whether it will be banned in the United States, users are preemptively fleeing the app and migrating to another Chinese social media platform called Xiaohongshu, which literally means “little red book” in Mandarin. As of Monday, Xiaohongshu was the number one most-downloaded app in Apple’s US App Store, despite the fact that it doesn’t even have an official English name. The second app on the list is Lemon8, another social media app owned by TikTok’s parent company, ByteDance, that is also experiencing a traffic surge from exiled TikTok users.
Over the weekend, thousands of people began swarming to Xiaohongshu, which is known in China as a platform for travel and lifestyle content and has over 300 million users. The newcomers, who refer to the app as “RedNote” or “the Chinese version of Instagram” and call themselves “TikTok refugees,” are relying on translation tools to navigate Xiaohongshu’s mostly Chinese ecosystem. Some say they are hoping to rebuild communities they had on TikTok, while others say they joined the app out of spite and to undermine the US government’s decision to ban TikTok over concerns that the Chinese government could use the app to surveil Americans.
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