ROBIN BERJON
Mathematician Cathy O’Neil once said that an algorithm is nothing more than someone’s opinion embedded in code. When we speak of “the algorithms” that power Facebook, X, TikTok, YouTube, or Google Search, we are really talking about choices made by their owners about what information we, as users, should see. In these cases, “algorithm” is just a fancy name for an editorial line. Each outlet has a process of sourcing, filtering, and ranking information that is structurally identical to the editorial work carried out in media – except that it is largely automated.
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