Akın Ünver & Ekin Balkan
INTRODUCTION
Disinformation is not a new challenge for societies. Today, however, combating disinformation has become crucial as a result of structural changes in the information ecosystem. In particular, with the rise of digital news media and the proliferation of social media, the speed at which information spreads and its impact on the masses are important dynamics that increase the impact of disinformation, however it should be noted that the changes brought about by digital news media and social media platforms are not limited to these. Due to fewer constraints on content than traditional media, the removal of the requirement for content producers to be professionals, the anonymity of these content creators, social media and the digital landscape already dramatically facilitate the production and dissemination of disinformation. Moreover, the fact that consumers also play an important role in disseminating information on social platforms and in determining what other consumers see further increases both the social and political impact of disinformation. As a direct consequence, the abundance of online content, as many studies have shown, has a negative impact on consumers' attention span and cognitive abilities and thus risks making people more vulnerable to disinformation.
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