Saqlain Rizve
A video of Bollywood actor Aamir Khan mocking India’s ruling Bharatiya Janata Party (BJP) for not fulfilling a decade-old promise to deposit 1.5 million Indian rupees (or US$ 18,000) into the bank account of every Indian citizen has gone viral this election season. The voice in the video closely resembles Khan’s voice, and the video ends with a call to voters to support the opposition Congress party. The following day, Khan dismissed the video as “fake and completely untrue.”
It turns out that the video was manipulated with artificial intelligence (AI) using deepfake audio technology.
It appears that the makers of the video were looking to cash in on Khan’s popularity to attract votes and turned to AI technology to fake his voice. This is just one example of how AI is being used in the ongoing 18th general elections in India.
This is not the first time that the Indian political world witnessed the deployment of AI for the communication of messages. Such technology has been used for over a decade and the BJP has been at the forefront of leveraging digital tools.
During the 2014 Indian general elections, the BJP employed AI-driven tools to target voters with personalized messages, setting a precedent for the integration of technology into political strategies.
“Since then, AI has made deep inroads, influencing how campaigns are conducted and elections are contested,” observes Patarlapati Nagaraju of Osmania University in India.
India witnessed its first known use of a deep fake video, during the Delhi Legislative Assembly elections in February 2020. Two manipulated videos featured Manoj Tiwari, the then-president of the BJP’s Delhi unit. In one he is seen talking in English and in another, in Haryanvi, to connect with a specific demographic of voters. Although the BJP sought to justify its action by saying that it had used AI technology positively to communicate a BJP leader’s message and not to deride a rival, the videos triggered heated discussion as they raised concern about the potential for use and misuse of AI for misinformation and manipulation in political campaigns.