Daria Impiombato , Dr Nathan Attrill , Albert Zhang , Fergus Ryan & Bethany Allen
Introduction
Persuasive technologies—or technologies with persuasive characteristics—are tools and systems designed to shape users’ decision-making, attitudes or behaviours by exploiting people’s physiological and cognitive reactions or vulnerabilities.1 Compared to technologies we presently use, persuasive technologies collect more data, analyse more deeply and generate more insights that are more intimately tailored to us as individuals.
With current consumer technologies, influence is achieved through content recommendations that reflect algorithms learning from the choices we consciously make (at least initially). At a certain point, a person’s capacity to choose then becomes constrained because of a restricted information environment that reflects and reinforces their opinions—the so-called echo-chamber effect. With persuasive technologies, influence is achieved through a more direct connection with intimate physiological and emotional reactions. That risks removing human choice from the process entirely and steering choices without an individual’s full awareness. Such technologies won’t just shape what we do: they have the potential to influence who we are.
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