D Dhanuraj, Sreelakshmi Harilal and Nissy Solomon
Introduction
Elections are important for a thriving democracy. A robust democracy is underpinned by trustworthy and trusted election processes in a rule-based order and the active participation of voters in a free and fair manner. In recent years, however, the impact of Artificial Intelligence (AI) and machine learning on modern society has also produced spillover effects in the conduct of elections. With 2024 being the “super election year” worldwide, experts are concerned about the potential impact of AI on democratic institutions and processes (UNDP, 2024).
Indian political parties have never shied away from experimenting with novel technologies in their election campaigning strategies. For instance, in 2014, Prime Minister Modi appeared in several of the party’s political rallies via a 3-D hologram version of himself. Similarly, during the DelhiAssembly elections in 2020, an AI-generated lip-syncing video of a Bharatiya Janata Party (BJP) politician was generated by a political consultant in two regional languages, appealing to different sections of voters.
No comments:
Post a Comment