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10 November 2024

Why She Lost

Michael Hirsh

The postmortems about U.S. Vice President Kamala Harris’s loss to Donald Trump in the 2024 U.S. presidential election will go on for a long time. Many books will be written, pundits’ reputations made and unmade, and academic careers launched as the polling data behind this baffling, unprecedented election are pored over for years to come. But as a first rough draft of history, there are a few ominous road markers that stand out.

After a remarkable start to her campaign, Harris failed to close the deal rhetorically. In an unfortunate echo of Hillary Clinton’s loss in 2016, Harris spent far too much time trying to argue that Trump was unfit for the presidency and too little time delivering a coherent message about why she would be better. Despite overpowering Trump in their only debate on Sept. 10 and raising more than $1 billion in donations in just three months—a new record—Harris often floundered when challenged to deliver a convincing summary of her agenda on critical issues such as the economy and immigration. She also fumbled badly in explaining her flip-flops on issues such as fracking (which she once opposed and later supported, but without pointing out the simple fact that improved technology had made it environmentally safer). That led Wall Street Journal commentator Peggy Noonan to label Harris an “artless dodger.”

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