Theara Coleman
OpenAI is officially throwing its hat in the search engine ring, potentially threatening Google's status as everyone's internet inquiry go-to. With the organization's chatbot ChatGPT now integrating a search engine feature dubbed SearchGPT, some experts are pondering whether this spells the end of Google.
Generative artificial intelligence has already caused shifts in the search engine ecosystem. Google has been slowly reinventing itself to keep up with the technological shift by integrating AI-generated answers at the top of their search results, a new feature dubbed "AI overviews." It has also faced some competition with the introduction of Perplexity AI, an AI-enhanced search engine that has received "more than $400 million in funding," said The Washington Post.
ChatGPT is arguably one of the biggest names in AI, but for now, "Google remains the dominant way people find information online," the Post said. Whether or not that will remain true once SearchGPT gets going is up for debate.
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