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9 November 2024

How Trump Won

Eric Cortellessa

It was the moment he had fantasized about for four years. At 2:24 a.m. on Nov. 6, Donald Trump strutted on stage in a Florida ballroom, surrounded by advisers, party leaders, family and friends. The Associated Press had yet to call the race, but it was clear by then that the voters had swept him back into power. Staring out at a sea of supporters sporting red MAGA hats, Trump basked in the all-but-certain triumph. “We’ve achieved the most incredible political thing,” Trump said. “America has given us an unprecedented and powerful mandate.”

How Trump, 78, won re-election will be the stuff of history books, and already America’s choice can be traced to some key decisions. To Trump’s top aides, the thesis of the campaign could be summed up in a simple slogan: “Max out the men and hold the women.” That meant emphasizing the economy and immigration, which Trump did relentlessly. It meant diverting attention away from the chaos of his first term, the abortion bans he ushered in, and his assault on American democracy four years ago. It meant a campaign that rode the resentment of disenchanted voters and capitalized on the cultural fractures and tribal politics that Trump has long exploited.

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