Charles Duhigg
One morning in February, Katie Porter was sitting in bed, futzing around on her computer, when she learned that she was the target of a vast techno-political conspiracy. For the past five years, Porter had served in the House of Representatives on behalf of Orange County, California. She’d become famous—at least, C-span and MSNBC famous—for her eviscerations of business tycoons, often aided by a whiteboard that she used to make camera-friendly presentations about corporate greed. Now she was in a highly competitive race to replace the California senator Dianne Feinstein, who had died a few months earlier. The primary was in three weeks.
A text from a campaign staffer popped up on Porter’s screen. The staffer had just learned that a group named Fairshake was buying airtime in order to mount a last-minute blitz to oppose her candidacy. Indeed, the group was planning to spend roughly ten million dollars.
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