22 October 2024

Apple is losing to Huawei in China. Here's why

Britney Nguyen

Since releasing its Mate 60 Pro series last August, Chinese tech giant Huawei has made a comeback in China’s smartphone market, knocking Apple (AAPL-0.89%) from its pedestal.

Huawei and other homegrown smartphone makers have experienced double-digit growth this year, boosting smartphone shipments in China by 8.9% year-over-year in the second quarter, according to the International Data Corporation.

China’s Vivo, Huawei, Oppo, Honor — a former subsidiary of Huawei — and Xiaomi made up the top sharers of China’s smartphone market, respectively. Apple, meanwhile, fell to sixth place. And despite cutting prices on some iPhone models to compete, the data showed Apple’s year-over-year sales declined 3.1%.

Apple’s iPhone shipments in China experienced “marginal decline” in the second quarter of this year, Counterpoint Research said, noting that during the same period last year, Apple had the third-highest number of shipments — only behind Oppo and Vivo — while Huawei was in sixth place.

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