Chris Vallance
Meta has been fined €390m euros (£346m) for breaking EU data rules.
The Irish Data Protection Commission (DPC) says the way Meta asked permission to use peoples' data for ads on Facebook and Instagram was unlawful.
Meta, which owns both platforms, has three months to change how it obtains and uses data to target ads.
Meta says it is "disappointed" and intends to appeal, stressing that the decision does not prevent personalised advertising on its platforms.
The regulator said that Facebook and Instagram can not "force consent" by saying consumers have to accept how their data is used, or leave the platform.
As Facebook and Instagram have European headquarters in Ireland, the DPC takes the lead in ensuring they comply with EU data law.
Privacy campaigners say the decision is a major victory and means Meta will have to give users real choice over how their data is used to target online advertisements.
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