Si-yuan Li and Kenneth King
This year marks the 20th anniversary of the Confucius Institute – established by the Chinese government to promote the Chinese language, culture, and a positive image of China globally. Confucius Institutes rapidly expanded to more than 500 centers across 160 countries in little over a decade, becoming a central component of China’s international language and culture promotion (ILCP) strategy.
Yet their development has not been unchallenged. Over the past decade, Confucius Institutes have faced setbacks, most notably in the United States, where at least 100 have closed. These closures led to a major overhaul of the management structure of Confucius Institutes in June 2020, when the Chinese International Education Foundation (CIEF) was established as the effective brand holder, while the former headquarters was dissolved and replaced by the Centre for Language Education and Cooperation (CLEC). These changes marked a shift toward decentralization.
The initial rapid growth of Confucius Institutes was attributable to the favorable geopolitical environment toward China during the early years of the initiative. Under President Hu Jintao, China adopted a diplomatic philosophy of “tao guang yang hui” (hiding capabilities and keeping a low profile), emphasizing soft power as a means for its peaceful rise.
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