Brian Kerg
“All forms of media is propaganda, we’re just more honest about it.” So declares the social media profile of Zhao DaShuai, a member of the People’s Armed Police Propaganda Bureau. Chinese strategy is often characterized by its reliance on deception, but like so many authoritarian regimes, the Chinese Communist Party often says exactly what it’s doing and why it’s doing it.
It is through this lens of propaganda and political warfare that China watchers should analyze the People’s Liberation Army’s (PLA’s) “punishment exercises” around Taiwan, collectively referred to as Joint Sword 2024A. Billed by Beijing as a response to the inaugural address of Taiwanese President Lai Ching-te on May 20, these exercises positioned Chinese air and naval assets in areas around Taiwan that would allow Beijing to isolate or impose a blockade on the island. These exercises were accompanied by a propaganda video, produced by China’s Eastern Theater Command, that showed an overwhelming volley of rockets striking targets in Taiwan. Slogans pronounced during the video state the intention of these strikes: “Destroy the pillar of Taiwanese independence! Strike the base camp of Taiwanese independence! Cut off the blood flow of Taiwanese independence!”
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