8 June 2024

India's National Elections—A New Ingredient in the Mix

Rafiq Dossani

As India's national elections enter their 7th and final phase of voting on June 1, a new influential phenomenon has emerged: the proliferation of what may be called “micro-news providers” almost entirely broadcasting through the medium of YouTube.

In contrast to the licensed channels (which also rely heavily on YouTube), which number over 300, and are either regionally or nationally focused, and are incorporated entities, the micro-news providers are small-group informal efforts that number in the thousands. They were created primarily to cover this election and will close down their activities thereafter.

Many of the founders of micro-news outlets are journalists located in small towns and villages who are eager to broadcast their coverage of the elections with a strong local flavor. A second category is the election analyst. Many erstwhile large network–based analysts have left big media over the past decade and now broadcast their own analytical discussions on YouTube.

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