30 June 2024

Apple stock is thriving thanks to AI. Will it last?

Laura Bratton

Apple has officially turned a corner. In early 2024, the tech giant struggled to make smartphone sales abroad, was slapped with a big antitrust lawsuit from the Department of Justice, and its stock market performance was lackluster. But since unveiling its AI strategy in early June. Apple’s stock price has been on the up-and-up. The question is: will its good fortunes continue?

Apple has fixed multiple security issues with its devices this year

The tech giant’s stock price is up nearly 13% from last month and about 24% from three months ago. Apple launched its AI project called Apple Intelligence at its Worldwide Developers Conference on June 10, and investors have been largely exuberant ever since (save for a brief dip the week of June 17). The company is also outperforming other tech stocks and the stock market overall. Apple bulls are also likely encouraged by its recovering iPhone sales in China.

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