25 May 2024

The U.S. Military Needs A Better China ‘Messaging’ Strategy

Justin Woodward

Getting the Messaging Right Around the China Challenge: The U.S. Military’s Dilemma

China is not our enemy. The Chinese people are not our enemy, and we need to start using this narrative in our daily messaging.

The term China is often used by the U.S. Military to represent a pacing threat or challenge to the U.S. and its allies. The U.S. Military should be specific to increase accuracy in their language to avoid confusion and misperception.

China is used as a catch-all, mingling the People’s Republic of China (PRC), the Chinese Communist Party (CCP), PRC nationals, and the ethnic diaspora across the globe into the term “China” as one entity.

Mixing the terms or using just one term to refer to all groups weakens U.S. Foreign Policy and strengthens the CCP narrative that they represent all Chinese parties. This usage will also contribute to anti-Asian American discrimination.

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