14 May 2024

From terror to liberation: The strategic rebranding of Hamas

TAMAR HOFNUNG

In his poignant address commemorating Holocaust remembrance, President Joe Biden attended the troubling resurgence of antisemitism, linking it directly to Hamas’s Oct. 7 assault on Israel. Drawing upon the solemn commitment encapsulated in “Never Again,” Biden expressed deep concern over the rapid erosion of the public’s memory, stating, “Here we are, not 75 years later but just seven and a half months later, and people are already forgetting. They’re already forgetting that Hamas unleashed this terror, that it was Hamas that brutalized Israelis, that it was Hamas who took and continues to hold hostages.”

Indeed, despite perpetrating one of history’s most documented massacres, Hamas appears conspicuously absent from current public discourse, and even its designation as a terrorist organization has increasingly come into question.


The dearth of discussion surrounding the group is evident in the rebranding of the conflict from the “Israel-Hamas War” to the “Israel-Gaza War” by most media outlets. Meanwhile, across college campuses nationwide, pro-Palestinian demonstrations often gloss over, rationalize and even justify Hamas violence.

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