To mark china’s National Day on October 1st, the Communist Youth League sent a message to its nearly 18m followers on Weibo, a microblog platform. “Today, as protagonists of this era, we will write new legends on this sacred land!” it urged. Attached was a music video, its lyrics suffused with similar patriotic rhetoric and interspersed with clips of speeches by Mao Zedong and the country’s current leader, Xi Jinping. So far, so predictable. The surprise was the singer and his style: a rapper whose early songs about drugs and violence were deemed unfit for public airing. gai, as he is known, has turned a new leaf. He is now the league’s mc.
The Communist Party’s youth wing is a vast organisation that plays a big role in China’s political life. It indoctrinates people aged between 14 and 28 in the party’s ideology, provides a training ground for potential party members and helps the party to identify talent that can be groomed for high office. It also has an outward-facing task: spreading the party’s message among young people with no political ties. After he assumed power in 2012, Mr Xi clearly worried that the league was not up to the job. Officials admitted that it had become out of touch with young Chinese.
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