Lili Turner and Nirit Hinkis
Log into Facebook or Instagram and you’ll undoubtedly find yourself scrolling through the curated profiles of social media influencers. The most successful ones almost feel like close friends, sharing their latest cookie recipe, posting vacation photos, or ranting about some hot-button political issue. They capture our attention, cultivate our trust, and convince us to buy, feel, do. Brands and businesses are the most evident beneficiaries of this recent marketing strategy, but they’re not the only ones: The Chinese Communist Party (CCP), which has long struggled to find messengers that appeal to foreign audiences, has recently tapped into influencers’ remarkable power of persuasion in order to sell us the CCP itself and its controversial policies.
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