As a society (especially in the West), we have elevated anything having to do with the human brain to an almost sacred position. It is often said that it is easier to put a “warhead on a forehead” than it is to put an idea between someone’s ears.
My sense is that this aversion comes from a fear that attempting to influence using any kind of “technique” is somehow morally or ethically repugnant or dishonorable.
This, of course, is silly. We use these “techniques” every day. If we can use non-lethal methods to gain advantage in competition, change the tide in battle, or ultimately lessen suffering in war, shouldn’t we?
I also think there is an underlying fear born of conspiracy theory and pseudoscience that any form of influence is an attempt at ‘mind-control’ or ‘brain-washing’ – terms that have no basis in reality.
To Cole’s point, the constant word-shifting – psychological to informational – isn’t helpful. It’s an attempt to sanitize the effort, but only works to strip it of its essence. Everything we do is inherently a human endeavor. As such, there are psychological aspects at play and we should take them into account.
The more we try to avoid that, the less effective we will be.
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