A NEW DIGITAL INDIA
India’s digital economy has changed dramatically since it undertook its last major legislative overhaul in 2008 with amendments to the Information Technology Act. Mobile devices, social media, and e-commerce are now ascendant. From a truly big-picture perspective, India’s digital economy can be characterized by these headline features:
•Indian companies and startups compete alongside US, Chinese, Japanese, Korean, and other companies—making India distinct as one of the world’s most diverse, large-scale digital economies.
•India’s dynamic and vibrant digital economy hosts nearly half a billion citizens. This figure is set to reach 840 million by 2022 as a dizzying array of apps, services, and devices vie for Indians’ attention and wallets.1
• For the first time ever, there are more rural Indians online than urban Indians.2 That is an indicator of the rapid growth in India’s digital ecosystem, but also of the potential of a new community with profoundly different life experiences and needs than early internet adopters.
• Nearly half a billion Indians have yet to come online.3 Integrating them into the digital economy is a profound challenge for policy makers, but also a
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