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31 March 2020

How China Built a Twitter Propaganda Machine Then Let It Loose on Coronavirus

by Jeff Kao

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Kalen Keegan, a college student at the University of Nebraska Omaha, immediately noticed when her Twitter account unleashed a torrent of posts in Chinese. “My other account got hacked👍🏽,” the soccer player posted on a replacement account. The new author tweeting as @Kalenkayyy had strong views on geopolitics — all aligned with the Chinese Communist Party. It was obsessed with the protests in Hong Kong, offered uncritical praise of the Hong Kong police and accused demonstrators of fomenting a “color revolution” backed by an “anti-Chinese American conspiracy.”

As the coronavirus outbreak led to a lockdown of Wuhan and its surrounding cities in late January, the Hong Kong posts were suddenly deleted. The account continued to post relentlessly in Chinese, but it now focused on the burgeoning epidemic. About a month later, her Twitter profile began to change in other ways. The reference to her college disappeared and her headshot was replaced by a generic photo of two people kissing. By the end of the week, her Twitter transformation was complete. @Kalenkayyy was now a Chinese propaganda-posting zombie account belonging to someone purportedly named Kalun Tang.


Her new tagline? “When women arm themselves with softness, they are the strongest.”

Later, the account deleted more of its tweets and unfollowed all of its former friends. It is currently temporarily restricted by Twitter for unusual activity.

Kalen Keegan’s Twitter account was hacked and transformed into a propaganda-posting zombie account. Screenshots of her Twitter profile dated Jan. 21, 2020 and March 22, 2020.

Since August 2019, ProPublica has tracked more than 10,000 suspected fake Twitter accounts involved in a coordinated influence campaign with ties to the Chinese government. Among those are the hacked accounts of users from around the world that now post propaganda and disinformation about the coronavirus outbreak, the Hong Kong protests and other topics of state interest. They included a professor in North Carolina; a graphic artist and a mother in Massachusetts; a web designer in the U.K.; and a business analyst in Australia. (It is unclear whether the current fake account holders hacked the accounts themselves or purchased them from elsewhere.) Suspected Chinese operatives have stepped up their efforts in recent days, according to private messages shared with ProPublica, offering influential Chinese-speaking Twitter users cash for favorable posts.

These efforts appear to be aimed at disparate audiences outside the country. Most of the posts we found are in Chinese and appear aimed at influencing the millions of ethnic Chinese who live outside of China’s borders. Others are in English. The tweets are seen by few people living in China; the Great Firewall blocks Twitter from the Chinese internet, though tech-savvy domestic users find workarounds.

Twitter is well aware of China’s influence operations. In August and September, the platform announced that it had suspended more than 5,000 suspected Chinese state-controlled accounts and released data about them. Twitter also banned around 200,000 related accounts that had been created but were not yet very active.

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An analysis by ProPublica shows that the Chinese government’s covert attempts to wield influence on Twitter have persisted. Our examination of an interlocking group of accounts within our data linked the effort to OneSight (Beijing) Technology Ltd., a Beijing-based internet marketing company. OneSight, records show, held a contract to boost the Twitter following of China News Service, the country’s second-largest state-owned news agency. The news service operates under the United Front Work Department, an arm of the Chinese Communist Party long responsible for influence operations in foreign countries. OneSight declined to comment and China News Service did not respond to our inquiries.

We asked Twitter whether it was aware of this continuing activity from Chinese-backed influence accounts. We identified some of the fake accounts, and sent a list of questions about the campaign. A spokesperson declined to respond specifically, instead providing the following statement: “Using technology and human review in concert, we proactively monitor Twitter to identify attempts at platform manipulation and mitigate them. If we identify further information campaigns on our service that we can reliably attribute to state-backed activity either domestic or foreign-led, we will disclose them.”

ProPublica’s research tracked how the government-linked influence accounts that had targeted political dissidents and the Hong Kong protests turned their focus to the coronavirus outbreak. During the height of the epidemic in China, many of them became cheerleaders for the government, calling on citizens to unite in support of efforts to fight the epidemic and urging them to “dispel online rumors.”

With the epidemic spreading across the world, these accounts have sought to promote the Chinese government’s image abroad and shore up its support at home. One typical recent tweet in Chinese proclaimed: “We were not scared during the outbreak because our country was our rearguard. Many disease-fighting warriors were thrust to the front lines. Even more volunteers helped in seemingly trivial yet important ways.”

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