As many have noted here and in other forums, the divide between the military and civilian population is growing. Civilians’ ignorance of military knowledge and culture constitute one aspect, but the separation and self-inflated superiority many service members feel toward the population they defend presents another troubling element. Politicians’ use of service members and veterans to garner support aggravates this elevation of service members above the general public. But service members must remember whom they serve. Though they can take pride in their service, this pride must not inflate their egos. It may seem that the military doesn’t especially need to discuss service, as service members have, by definition, chosen to serve their country. Hubris and negativity, however, pervade much of the military and further the civil-military divide, and discussing what it means to serve and embracing selfless service may help combat this.