by Jonathon Morganand Renee DiResta
Disinformation, misinformation, and social media hoaxes have evolved from a nuisance into high-stakes information war. State actors with geopolitical motivations, ideological true believers, non-state violent extremists, and economically-motivated enterprises are able to manipulate narratives on social media with ease, and it’s happening each and every day. Traditional analysis of propaganda and disinformation has focused fairly narrowly on understanding the perpetrators and trying to fact-check the narratives (fight narratives with counter-narratives, fight speech with more speech). Today’s information operations, however, are materially different – they’re computational. They’re driven by algorithms and are conducted with unprecedented scale and efficiency. To push a narrative today, content is quickly assembled, posted to platforms with large standing audiences, targeted at those most likely to be receptive to it, and then the platform’s algorithms are manipulated to make the content go viral (or at least, to make it easily discoverable). These operations are exploiting weakness in our information ecosystem. To combat this evolving threat, we have to address those structural weaknesses…but as platform features change and determined adversaries find new tactics, it often feels like whack-a-mole. It’s time to change our way of thinking about propaganda and disinformation: it’s not a truth-in-narrative issue, it’s an adversarial attack in the information space. Info ops are a cybersecurity issue.