Arun Maira
It is all very well to say that India’s aspirational youth, who want the good things in life, are a large market. However, if they cannot have sustainable incomes, they cannot buy whatever they aspire for. And frustrated aspirations can be fuel for social unrest, retail violence and political upheaval, all of which India is experiencing now. Therefore, India must create more opportunities for its large population of young people to earn adequate incomes in a dignified way, whether through jobs in large enterprises and small enterprises, or self-employment.