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With immense pressure on revenues, market share, and distribution stemming from platforms and the migration to digital, the traditional big media players are scrambling to find new models and tactics that work.
With immense pressure on revenues, market share, and distribution stemming from platforms and the migration to digital, the traditional big media players are scrambling to find new models and tactics that work.
In addition to forcing companies to evaluate new ways to monetize and distribute content, this industry turmoil has also served up the perfect environment for massive mergers and acquisitions. Big conglomerates aren’t going to go down without a fight, and as a result they are willing to “bet the farm” on M&A to try and compete.
The Big Media Landscape
Today’s visualization comes to us from Recode via media reporters Peter Kafka and Rani Molla, and it does an excellent job in summing up the changing landscape of Big Media.
Notably, it helps visualize the significance of the recent $52.4 billion merger between Disney and 21st Century Fox, as well as the $85 billion merger between AT&T and Time Warner. The latter is set to go to antitrust trials in March.
It’s worth noting that the graphic only shows the big players in the media landscape – and new media companies like Buzzfeed ($1.7 billion valuation) and Vox Media ($1.0 billion) are “too small” to include.
As such, it focuses primarily on the conglomerates that own many different media assets, with a heavy slant towards video content and distribution.
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