Maj Gen PK Mallick, VSM (Retd)
Over the past several years, the Russian Federation has engaged in an unprecedented effort to attempt to influence American politics. A key component of that overall effort has been focused on social media, especially widely used platforms like Facebook, Google and Twitter. By using social media tools to manipulate audiences, Russia has been able to support its policy priorities and create divisions by disseminating information which weakens its perceived adversaries.
Russians use social media more subtly to do something far more dangerous – destroy US democracy from the inside out. With features like account anonymity, unlimited audience access, low cost technology tools, plausible deniability – social media provides Russia an unprecedented opportunity to execute their arts of manipulation and subversion known as Active Measures. Russia has conducted the most successful influence operation to date by infiltrating, steering and now coordinating like-minded audiences across the Western world to subvert democratic governance. The rapid spread of Russian disinformation enflames electoral divisions and employs indigenous American audiences to support the Kremlin’s foreign policy of breaking all unions and alliances that challenge their rise.
Each social media company has uncovered some piece of Russia’s social media influence campaign but no one company alone can fully comprehend the extent of Russian operations. As they conduct investigations into their data, they’ll each detect only those accounts where the Kremlin failed to hide its hand, seeing only the tip of the iceberg floating above the social media sea upon which they float. Within the Kremlin’s playbook, each social media platform serves a function, a role in an interlocking social media ecosystem where Russia infiltrates, engages, influences and manipulates targeted American audiences. Russia’s Active Measures in social media and those nefarious dark campaigns emerging in the future will need five complementary social media functions to conduct effective full spectrum social media influence campaigns: reconnaissance, hosting, placement, propagation, and saturation.