Maj. Brenton Pomeroy, U.S. Air Force
The use of social media at the tactical level can benefit a unit in many ways, including in the areas of leadership communication, recruiting, family support, professional relationships, medical issues, training, discipline, and unit performance. Conversely, common risks identified include unprofessional content or behavior, network security risks, and operations security (OPSEC). Leadership in lower-level military units should easily be able to understand and value the benefits gained with social media while mitigating the potential risks to an acceptable level.
A quick review of the U.S. Army website social media directory lists 943 sites for active-duty units.3This leaves plenty of units unaccounted for in the social media realm. Additionally, many of the units had limited presence with only Instagram or Twitter accounts, neglecting the dominant social media platform, Facebook, which has 1.59 billion active users compared to Instagram’s 400 million and Twitter’s 320 million users.4