THE POTENTIAL OF SOCIAL MEDIA INTELLIGENCE TO IMPROVE PEOPLE’S LIVES SOCIAL MEDIA DATA FOR GOOD

BY STEFAAN VERHULST AND ANDREW YOUNG

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The twenty-first century will be challenging on many fronts. From historically catastrophic natural disasters resulting from climate change to inequality to refugee and terrorism crises, it is clear that we need not only new solutions, but new insights and methods of arriving at solutions. Data, and the intelligence gained from it through advances in data science, is increasingly being seen as part of the answer. This report explores the premise that data—and in particular the vast stores of data and the unique analytical expertise held by social media companies—may indeed provide for a new type of intelligence that could help develop solutions to today’s challenges.