OCTOBER 1, 2015
To address this gap, in November 2014 the Pentagon launched the Defense Innovation Initiative (DII), commonly referred to as the Third Offset Strategy. As other War on the Rocks contributors have noted, the strategy calls for the United States to pursue “breakthroughs in the most cutting-edge technologies and systems – especially from the fields of robotics, autonomous systems, miniaturization, big data, and advanced manufacturing, including 3D printing.” Much of the focus has been on Air-Sea battle. With respect to land warfare, Deputy Secretary of Workcalled for a “doctrinal revival like that of the early 1980s,” namely “an Air-Land Battle 2.0.”
How we frame the offset concept with respect to the future of landpower is an important question for the U.S. Army, a service whose budget and programs are often organized more around personnel than platforms. In this first of two articles, we begin by defining offsets and linking the concept to foundational ideas in economics and long-term competitive strategy. We then use this framework and illustrative historical examples to explore how landpower offsets can emerge from operational problems and new ideas about war. We find that technology can drive offsets in some cases, but it is not the only source of change. Through reflecting on ongoing operations, experimentation, studies, and war games, the Army can take a more evolutionary approach to capability development.
What are Offsets?
In its current manifestation, the DII program focuses on specific investments in new capabilities that have a significant potential to sustain the United States’ military advantage. According to Secretary Carter, candidates for investments include “high-speed strike weapons, advanced aeronautics, rail guns, and high energy lasers” as well as new “innovative operational concepts that would help us use our current capabilities in new and creative ways.”
This logic of offsets has an intellectual foundation in the economic concepts of comparative advantage and long-term competitive strategies. Applied to defense, each military actor has a comparative advantage over another in a particular domain. Some states have cheaper labor costs and pools of potential recruits that might allow them to field mass conscript armies. Other states can build tanks or recruit a network of hackers at lower relative marginal costs thanks to endowments ranging from preexisting industrial investments to an educated labor force. With respect to the second offset, former Secretary of Defense Harold Brown noted that, “If the United States looks for comparative advantages against a potential Soviet adversary with superior numbers of forces, one of the most obvious is the relatively lower cost of incorporating high technology into U.S. military equipment.”
Offsets as Matching Strengths to Weaknesses
Because they adjust relative marginal costs, offsets are a critical aspect of long-term competitive strategies. In U.S. defense circles, long-term competitive strategies are heavily informed by net assessment, which is historically associated with Andrew Marshall.
Considered through the lens of net assessment, the ideal offset allows you to map ways of matching your strengths, areas where you have a comparative advantage and/or lower marginal costs, against your adversary’s weaknesses.
Bradford Lee offers several offset logics. First, an approach could be cost imposing. The United States could find a way of increasing the marginal costs of its primary competitors during peacetime. This characterization matches the earlier offsets and much of the current Defense Innovation Initiative, in which analysts call for the United States to maintain its advantages in areas like undersea warfare and robotics. The logic is that potential competitors like Russia and China will face higher relative costs to match the United States in these areas and hence avoid future confrontations. In theory, offsets have the potential to deter.
Second, the U.S. military could offset by denial. Denial implies attacking an adversary plan (ways) in a manner that limits the probability that the adversary reaches its objective (ends). This idea has a long history. Sun Tzu called for attacking your enemies’ plan. Robert Pape used historical cases of coercive airpower campaigns to show the benefits of denial strategies. In modern defense discussions, examples include developing a capability to deny adversary A2/AD capabilities.
Third, an offset can bait an adversary to take on excessive burdens or engage in self-defeating behavior. Here again, there is a long history. In Derrick Yuen’s new interpretation of Sun Tzu’s Art of War, initiative can also be striking second. It is sometimes better to get an adversary to make an unfavorable move and capitalize on its misstep than to strike first. During the 1980s, through the Strategic Defense Initiative and military modernization, the United States forced the Soviet Union, already struggling with declining oil prices, to invest additional funds in its aging military at the expense of social programs.
Where the Defense Innovation Initiative relies on cost imposing by technology (i.e., hardware), the Army could explore low-cost, low-risk offsets by denial and baiting based on new doctrine (i.e., software). Such an approach would build on the Army Operating Concept. This concept calls for presenting enemies with “multiple dilemmas” and compelling them by putting something they value at risk. This concept parallels Sir Julian Corbett’s idea of a fleet-in-being that denies enemies the ability to concentrate their forces.
Insights for Future Army Offsets
Looking at these modes of offsetting, some potential parameters for developing landpower offsets start to emerge. First, offsets do not need to be technological. Certainly, new technologies can help, but many of the game-changing capabilities in land warfare were the result of incremental, as opposed to suddenn change. There were few ‘silver bullets.’ Rather, consistent with many of the important innovations in the interwar period like carrier aviation, strategic bombing, and armored warfare, new operating concepts and organizational experiments tend to illuminate offset candidates.
This observation leads to a second important design parameter for future landpower offsets: experimentation and realistic training organized around an operational problem should drive adaptation. Multiple defense analysts and scholars tend to associate Air-Land Battle, the doctrine the Army displayed in part in Desert Storm, with the second offset. Yet, a closer reading of the historical record shows that Air-Land Battle grew as much out of the training and doctrine reform started after the Vietnam War and linked to the 1973 Yom Kippur War as it did new technology. Although technology played a role, it was in support of solving the operational problem of countering massed Soviet formations. Generals Depuy, Gorman, Otis, Richardson, and Starry used doctrinal innovation linked to experimentation and exercises to change the way the Army fought. Operational problems drove the search for new theories of victory, as ways, and technological solutions, as means.
The Army’s Beyond 2025 initiative and current operations like Pacific Pathways and Atlantic Resolve provide the foundation for a new era of experimentation to imagine a third offset as it relates to landpower. Instead of asking what new technology can change the Army, leaders should start with a series of operational problems – such as A2AD in both the Pacific and Europe, hybrid warfare, and the challenge of state weaknesses and extremism in the Middle East and Africa – and then conduct a series of “war games, exercises, experiments, evaluations, and other efforts focused on determining how the army organizes and designs the force.” Based on these experiments, the Army can then identify if there are 1) immediate solutions related to innovations in areas such as training and doctrine that can be explored in lieu of new technologies; 2) technological capabilities that are either commercially available or can be obtained through other military services and can be fielded rapidly and at low cost; and 3) what long-term technological hedges are worth investing in?
Where other services invest in large, strategic capabilities like aircraft carriers, the Army’s strategic effect can come from a tactical cascade, the cumulative effect of increased situational awareness and fighting power at lower echelons. This observation implies that realistic training and readiness as well as carefully studying ongoing operations play a central role in developing offsets for landpower. Furthermore, it implies protecting funds for readiness and exercises that maintain current combat power and enable experimenting with future force multipliers. While game-changing technologies may be on the horizon, successful offsets for landpower start with doctrine and organization. The Army needs a new theory of victory, and fighting formations that allow it to outmaneuver potential enemies.
Paul Norwood is a Colonel in the U.S. Army currently serving as a Military Fellow in the Office of the Chief of Staff of the Army Strategic Studies Group. Benjamin Jensen, PhD is the Donald L. Bren Chair of Creative Problem Solving at Marine Corps University and a Scholar in Residence at the American University, School of International Service. He is a Major in the U.S. Army Reserve currently serving as a Military Fellow in the Office of the Chief of Staff of the Army Strategic Studies Group. The views expressed in the article are their own.
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