February 2015
Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.
Lorraine Twohill has made a career of pushing frontiers and forging connections. A 1992 graduate of Dublin City University, she spent a decade building brands for organizations across Europe. In 2003, Google tapped Twohill for its growing EMEA business, and in the process made her their first non-US marketing hire. Twohill advanced steadily from there; in 2009, she was named global head of marketing and then, in 2014, senior vice president of global marketing.
Twohill recently sat down with McKinsey’s Jonathan Gordon to share her views on a new inflection point in marketing. What new technologies are arising, which best practices are emerging, and what fundamentals still hold true since marketing’s first golden age?
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