Think you’ve heard the last from Mitt Romney after he bowed out from running for president for a third consecutive cycle? Think again. The 2012 GOP presidential nominee and the former governor of Massachusetts is by far a spent figure in American politics – he’s making his voice known on the op-ed pages of America, and he is a key political powerbroker in determining which Republican presidential hopeful for 2016 will get his endorsement, his former campaign staff, and his hefty monetary resources.
Romney’s stature and appeal across the country have grown since he lost the election to President Barack Obama in November 2012. He’s undoubtedly more popular today than he was when he was campaigning for the presidency. The 2014 Netflix documentary Mitt softened his image beyond the robotic, cut-throat corporate man label Obama’s campaign successfully stuck to him, and his appeal within the Republican Party has gotten stronger as Obama’s approval ratings have gotten weaker. Like it or not, Mitt Romney is now playing the role of the elder in the Republican Party, a figure that other presidential hopefuls look up to for support, advice, and encouragement.
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