To mark the 25th anniversary of the September 11 attacks, Al-Qaeda has issued a 52-minute video in which Hamza bin Laden is featured, thereby making a strategic move to show continuity even though he is said to have died in 2019. The purpose of this media initiative is to motivate Al-Qaeda's base of Arabic speakers without formally designating a successor to Ayman al-Zawahiri.
The de facto leader, Saif al-Adel, who is still not physically present and may be based in either Iran or Afghanistan, seems to be using the connection to the bin Laden family in order to keep the organisation together. By making use of Hamza's symbolic status, the main leadership avoids having to obtain formal oaths of allegiance, or bay‘ah, from the regionally independent affiliates. Central control over operations has declined as a result. The movement therefore depends on common founding myths to bring in a new generation of recruits who have no personal memory of the 2001 attacks, thus securing the long-term continuation of its global campaign against Western targets.