India’s e-commerce market has grown from USD 14 billion in 2014 to about USD 120–130 billion by 2024, with projections suggesting USD 300–350 billion by 2030. A CSEP report argues that the sector is becoming core economic infrastructure, linking buyers and sellers across India’s dispersed geography and lowering search and access costs. Growth rests on wider internet access, digital payments and changing consumption. The direction is clear.
Amazon and Flipkart, including Myntra and Shopsy, hold about 55–65% market share and 87% of monthly web traffic. Yet profitability remains difficult: average revenue per user is roughly USD 107, against USD 1,330 in China, while cash-on-delivery accounts for almost 50% of orders. Last-mile delivery represents about 60% of logistics cost per parcel, and return rates range from 25 to 40%. The report calls for better measurement, enforcement against specific anti-competitive conduct and attention to gig workers.